Untrended Investigates: How to Love SMBs (and make them love you back)

  • June 14, 2024
  • Reading time: < 1 min

The backbone of business. The lifeblood of the economy. The heartbeat of Britain. Call them what you want, SMBs matter. But understanding what makes small businesses tick and how you can best work with them can be hard yards.

In this first piece for Untrended, Publicis Pro CSO Billy Hamilton-Stent gets under the skin of SMBs in Britain, investigating the psychology of the SMB, what marketing works for them, and what certain SMB archetypes really care about.

Because it’s only by really caring about SMBs that they’ll really care about what you’re selling…

What is Untrended?

Untrended is Publicis Pro’s platform for extraordinary ideas, thinking and opinion on business, marketing and business marketing. It’s a counter culture take on our world, which will make you think a little bit differently about B2B.

Over the coming months you can expect more long reads, short blogs, hot takes and stone cold chat in blogs, print, video, events and maybe even a podcast (not another one!)

Read UnTrended Investigates

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