What the Papers Say

  • October 5, 2026
  • Reading time: 2 min

What is Untrended?

Untrended is the collected thoughts, feelings, and observations from team members across Publicis Pro. Every article takes on a topic either about or linked to B2B marketing – however tenuous – with the brief to be interesting, insightful, and entertaining.  

Why this? And why now?

Well, we’ve published two successful editions so far, and thought it was about time to add a third to our roster.  

You can expect the same kind of Hard-Hitting Insights that have in the past included a deep dive into shitposting, an ode to Buffy the Vampire Slayer, and a harrowing retelling of receiving a thrush diagnosis. Essentially, the type of B2B chat you don’t typically see out in the world. 

Untrended is our way of showing up a bit differently and demonstrating our B2B chops in a tangible format. While we have two podcast series – and a third in the making – under our belts, we’re still wholly committed to getting our words into print.  

The physicality of a newspaper is unbeatable: it delights all the senses, from sight to smell to touch; it gives your brain a blessed break from scrolling; and it serves as an excellent buffer to the world around you on your morning commute.  

Make sure to sign up for your copy now to get the lowdown on why Q4 should be rebranded ‘spooky season’, which B2B brand collabs we’d love to see, and a tantalising B2B love story that will make you blush. We’ve had a blast getting this latest edition together, and we hope you’ll enjoy it just as much!

If you want to read all about it, fill in the form below and we’ll sent a copy of Untrended out to you today.






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